Speculation around OnePlus shutting down sent shockwaves through the global tech community after a report claimed the smartphone brand was being “dismantled” amid declining sales. The claims, first reported by Android Headlines, suggested internal restructuring, cancelled devices, and weakening market performance as indicators of an imminent wind-down.
As the report gained traction on social media, concerns grew among OnePlus users and industry watchers, particularly in India — one of the company’s most important markets.
OnePlus India CEO Breaks Silence
Putting an end to the speculation, OnePlus India CEO Robin Liu issued a clear and direct response, firmly rejecting the shutdown narrative.
Taking to social media platform X, Liu said the claims circulating online were “misinformation” and stressed that OnePlus continues to operate normally in India.
“We’re operating as usual and will continue to do so. Never Settle,” Liu wrote, reinforcing the company’s long-standing brand philosophy.
The post was accompanied by an official image stating that recent unverified reports about OnePlus shutting down were false and urged stakeholders to rely only on official sources.
Recent Launches Signal Ongoing Operations
Contrary to shutdown rumours, OnePlus has remained active in product launches. The company introduced its flagship OnePlus 15 in India in November, followed by the OnePlus 15R and OnePlus Pad Go 2 in December.
However, reports suggest that some upcoming devices, including the OnePlus Open 2 foldable and the compact OnePlus 15s, may have been shelved. Industry insiders believe these decisions reflect strategic realignment rather than a full-scale shutdown.
Declining Market Share Raises Questions
Despite continued operations, OnePlus is facing undeniable market pressure. According to IDC data, the brand’s market share fell from 3.6% in Q3 2024 to 2.4% in Q3 2025, marking a sharp 30.5% year-on-year decline.
The smartphone market has grown increasingly competitive, further strained by global memory chip shortages and aggressive pricing from rivals. In contrast, OnePlus’ parent company Oppo managed to hold steady with a 13.9% market share during the same period
Tax Notice Adds to Challenges
Adding to the company’s recent challenges, OnePlus India is reportedly facing a ₹93 crore GST notice related to its “Green Line Worry Free Solution”, a lifetime screen replacement programme launched to address display issues.
According to reports, the company has already deposited ₹10 crore under protest and disclosed the matter in a regulatory filing with the Registrar of Companies. OnePlus has stated that senior legal counsel believes the case is strong and the likelihood of any major financial liability remains low.
The Road Ahead for OnePlus
While OnePlus is clearly navigating a difficult phase marked by falling market share and regulatory scrutiny, the company’s leadership has made it clear that rumours of a shutdown are unfounded.
For now, OnePlus remains operational, active in product launches, and committed to its presence in India. Whether it can regain lost ground in an increasingly crowded smartphone market will depend on how effectively it adapts its strategy in the months ahead.