OYO Update : Popular hotel booking platform, OYO has introduced new rules that will now not allow unmarried couples to check into its hotels in Meerut, Uttar Pradesh. According to the revised rules, from this year onwards, couples need to produce valid evidence of relationship before check-in time. This was done as local civil society and residents have given feedback requesting stern measures for some misuse of stay by the couple through hotels.
Under the new policy, OYO has given its partner hotels the choice to accept or decline bookings as per local culture and social values. The company said that the policy is aimed at being in tune with community sensibilities while staying focused on its mission of ensuring a safe and secure hospitality experience. The policy is currently enforced only in Meerut, but OYO has said it may apply the policy in other cities as well, based on feedback.
OYO Update : Unmarried Couples Banned:
This initiative forms part of a broader strategy by OYO to reposition itself as a brand catering to families, business travelers, students, and solo travelers, in addition to its ensuring that all of these are a safe environment to all the guests. Along with this is having nationwide efforts at promoting ethical hospitality practices through law enforcement seminars and hotel partners. It has also started blacklisting properties that are accused of unethical activities and cracking down on unauthorized establishments by using its branding.
The new rules have received mixed reactions. While some hail the move as a step toward preserving cultural values, others criticize it as intrusive and regressive, saying it undermines personal freedom. A local resident in Meerut welcomed the policy, saying it addresses long-standing concerns about hotel misuse. However, a traveler expressed dissatisfaction, claiming the rules unfairly target unmarried couples and infringe on their privacy rights.
As OYO monitors the impact of these changes in Meerut, the company remains committed to evaluating feedback from all stakeholders, including hotel partners and the public. The implementation of this policy marks a significant shift in OYO’s operational approach, reflecting its efforts to balance cultural sensitivity with its reputation as a modern hospitality provider. Whether this decision will gain acceptance or face continued criticism will depend on its rollout and reception in the coming months.
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