iPhone 17 Launch Tomorrow: The countdown has begun! Apple is all set to unveil its much-anticipated iPhone 17 series at the company’s grand event on September 9, 2025. The excitement isn’t just about the shiny new iPhones—there’s also good news for those who have been eyeing the iPhone 16 and iPhone 16 Plus. If Apple sticks to its usual playbook, these models could see a significant price cut right after the launch.
For many Indian buyers, this tradition has become almost as exciting as the new iPhone reveal itself. The buzz around discounted older models picks up every year, and 2025 looks no different.
Which iPhones Could Get Cheaper After iPhone 17 Launch?
Apple is expected to discontinue several older models after the iPhone 17 series debut. According to industry insiders, here’s what could happen:
- Likely to be discontinued: iPhone 16 Pro Max, iPhone 16 Pro, iPhone 15, and iPhone 15 Plus.
- Price cut expected: iPhone 16 and iPhone 16 Plus.
This strategy is not new. In fact, Apple dropped the iPhone 15’s price by nearly ₹10,000 after last year’s iPhone 16 launch. Similarly, the iPhone 14 became more affordable in 2023 once its successor arrived.
With the festive shopping season around the corner in India, expect additional discounts on Amazon, Flipkart, and Apple-authorized resellers. Diwali sales could make the iPhone 16 series even more pocket-friendly.
iPhone 17 Series Key Features
| Feature | iPhone 17 | iPhone 17 Air | iPhone 17 Pro | iPhone 17 Pro Max |
|---|---|---|---|---|
| Display Size | 6.3-inch | 6.6-inch | 6.3-inch | 6.9-inch |
| Display Tech | 120Hz ProMotion, Always-On | 120Hz ProMotion, Always-On | 120Hz ProMotion, Always-On | 120Hz ProMotion, Always-On |
| Extra Display Feature | — | — | Smaller Dynamic Island, Anti-reflective display | Smaller Dynamic Island, Anti-reflective display |
| Body Material | Aluminum + Glass | Titanium + Glass | Aluminum + Glass | Aluminum + Glass |
| Thickness | 7.8 mm | 5.5 mm | 7.7 mm | 8.7 mm |
| Chipset | A19 Chip | A19 Pro Chip | A19 Pro Chip | A19 Pro Chip |
| RAM | 8GB | 12GB | 12GB | 12GB |
| Front Camera | 24MP | 24MP | 24MP | 24MP |
| Rear Cameras | 48MP Wide + 12MP Ultra-Wide | 48MP Wide + 12MP Ultra-Wide | 48MP Wide + 48MP Ultra-Wide + 48MP Telephoto | 48MP Wide + 48MP Ultra-Wide + 48MP Telephoto |
| Optical Zoom | 2x | 2x | 8x | 8x |
| Video Recording | 4K | 4K | 8K | 8K + Dolby Vision + Reverse Wireless Charging |
| Battery | ~3,600 mAh | 2,900 mAh | ~3,700 mAh | 5,000 mAh |
| Other Features | — | Apple C1 Modem | Vapor Chamber Cooling | Vapor Chamber Cooling |
| Launch Date | September 2025 | September 2025 | September 2025 | September 2025 |
| Storage Options | 128GB / 256GB / 512GB / 1TB | 256GB / 512GB / 1TB | 256GB / 512GB / 1TB | 256GB / 512GB / 1TB |
| Starting Price | $799 (approx. ₹74,990) | $1,099 (approx. ₹99,999) | $1,199 (approx. ₹1,34,999) | $1,299 (approx. ₹1,49,999) |
What to Expect from the iPhone 17 Series
Apple’s iPhone 17 lineup is rumored to bring both design and performance upgrades. The company’s “Awe Dropping” tagline is adding to the curiosity, and leaks suggest some major highlights:
ProMotion Display for All Models
For the first time, Apple is expected to roll out its 120Hz ProMotion AMOLED display across all four iPhone models—not just the Pro versions. This move could give even the base iPhone 17 a premium edge.
Powerful Performance
- iPhone 17 and iPhone 17 Air: Likely to run on Apple’s new A19 chipset.
- iPhone 17 Pro and Pro Max: Expected to feature the more advanced A19 Pro chipset with 12GB RAM.
- Standard iPhone 17: May come with 8GB RAM.
Design Tweaks
- iPhone 17 Pro lineup & iPhone 17 Air: Expected to sport a major design makeover.
- iPhone 17: Likely to carry forward last year’s design with minor refinements.
Why Price Cuts Matter in India
Apple has been aggressively expanding its presence in India, where price sensitivity plays a major role. While the latest iPhones attract tech enthusiasts, a large share of Indian buyers wait for older models to become more affordable.
- The iPhone 15 series saw strong demand in India after its price drop last year.
- Discounted iPhones are often bundled with bank offers, exchange deals, and EMI plans during festive sales, making them even more attractive.
- Experts believe the iPhone 16 and 16 Plus could become Apple’s volume drivers in India post-launch.
Tech analyst Ramesh Kumar explains,
“Apple’s premium pricing strategy may not suit every Indian buyer. But once prices fall, especially around Diwali, older iPhones become bestsellers. The iPhone 16 could follow this exact path.”
A Look Back: Apple’s Price Cut Strategy
Apple’s launch strategy in India has followed a predictable cycle:
- Launch new flagship series in September.
- Discontinue Pro and Pro Max variants of the previous generation.
- Slash prices of standard and Plus models.
- Leverage festive season sales to boost demand.
For example:
- In 2024, the iPhone 15 saw a price drop after the iPhone 16 launch.
- In 2023, the iPhone 14 became cheaper following the iPhone 15 release.
If history repeats itself, the iPhone 16 and 16 Plus could see price cuts ranging between ₹7,000–₹12,000 immediately after the iPhone 17 hits stores.
What Should Buyers Do?
If you’re planning to buy an iPhone right now, here are your options:
- Tech enthusiasts: Wait for the iPhone 17 launch tomorrow to grab the latest technology.
- Value seekers: Hold off for a few more weeks and pick up the iPhone 16 at a discounted price.
- Festive shoppers: Keep an eye on Amazon and Flipkart Diwali sales for bundled offers and deeper discounts.
Key Features of iPhone 17 Series vs iPhone 16 Series
| Feature | iPhone 17 | iPhone 17 Air | iPhone 17 Pro | iPhone 17 Pro Max | iPhone 16 | iPhone 16 Plus |
|---|---|---|---|---|---|---|
| Display | 6.1-inch AMOLED, 120Hz ProMotion | 6.6-inch AMOLED, 120Hz ProMotion | 6.1-inch AMOLED, 120Hz ProMotion | 6.7-inch AMOLED, 120Hz ProMotion | 6.1-inch OLED, 60Hz | 6.7-inch OLED, 60Hz |
| Processor | A19 Bionic | A19 Bionic | A19 Pro | A19 Pro | A18 Bionic | A18 Bionic |
| RAM | 8GB | 8GB / 12GB | 12GB | 12GB | 6GB | 6GB |
| Storage Options | 128GB / 256GB | 128GB / 256GB / 512GB | 256GB / 512GB | 256GB / 512GB / 1TB | 128GB / 256GB | 128GB / 256GB |
| Camera Setup | Dual (Wide + Ultra-Wide) | Dual (Wide + Ultra-Wide) | Triple (Wide + Ultra-Wide + Telephoto) | Triple (Wide + Ultra-Wide + Telephoto + LiDAR) | Dual (Wide + Ultra-Wide) | Dual (Wide + Ultra-Wide) |
| Battery | ~3,300mAh (est.) | ~3,800mAh (est.) | ~4,200mAh (est.) | ~4,500mAh (est.) | ~3,200mAh | ~4,100mAh |
| Design | Similar to iPhone 16 | Refreshed Design | New Titanium Finish | New Titanium Finish | Aluminum + Glass | Aluminum + Glass |
| Operating System | iOS 19 | iOS 19 | iOS 19 | iOS 19 | iOS 18 | iOS 18 |
| Expected Price (India) | ₹74,990 (approx.) | ₹99,999 (approx.) | ₹1,34,999 (approx.) | ₹1,49,999+ (approx.) | ₹64,900 (after cut) | ₹78,999 (after cut) |
FAQs
When is the iPhone 17 launch event?
Which iPhones will get a price cut in India?
How much price drop can we expect?
Will the iPhone 16 Pro and Pro Max still be available?
Is it better to wait for the iPhone 17 or buy the iPhone 16?
Final Take
Apple’s “Awe Dropping” event is more than just a flashy product reveal—it’s also a signal for price-conscious buyers in India. While the iPhone 17 series promises cutting-edge technology, the real winner for many could be the iPhone 16 and iPhone 16 Plus once their prices come down.
With Diwali sales around the corner, Apple’s older flagships may soon become India’s hottest premium smartphone deals.