The phrase “Video Viral Teh Pucuk 17 Menit” has exploded across social media in Indonesia. Users on TikTok and X are searching nonstop for what many believe is a leaked 17-minute scandal video.
The trend sounds dramatic. It feels secretive. And that is precisely why it is spreading so quickly.
The name “Teh Pucuk” refers to Teh Pucuk Harum, a popular bottled jasmine tea brand in Indonesia. In a short circulating clip, a woman is seen indoors with a bottle of the tea visible in the frame. Because faces are unclear or partially hidden, internet users identified the clip by the most recognizable object — the tea bottle.
That is how the name was born.
However, the real issue is not the short clip. It is the claim that a “full 17-minute version” exists online. There is no verified evidence of such a version. The longer duration appears to be fabricated to create curiosity and urgency.
Cybersecurity observers describe this tactic as a “ghost file” scam. First, a short or unclear clip circulates organically. Then scammers attach a longer runtime — in this case, 17 minutes — suggesting there is an uncensored or hidden full video. Curious users begin searching for it. Soon, suspicious links flood comment sections and direct messages.
Those links do not lead to a full video.
Instead, many redirect users to fake login pages designed to steal social media credentials. Others push visitors toward online gambling platforms filled with pop-up advertisements. In more dangerous cases, “download” buttons attempt to install hidden spyware on Android devices.
Once installed, malware can access contacts, monitor browsing activity, and even compromise financial information. What begins as a simple click can quickly become a serious security risk.
The short clip involving a woman and a visible tea bottle may exist in limited circulation. But the widely promoted 17-minute “full version” has not been authenticated by credible sources. The specific number appears to be chosen to widen what experts call a “curiosity gap,” making users believe there is much more content hidden behind a link.
This pattern is not new. Viral scandals are often named after clothing, objects, or visible details when identities remain unclear. Social media amplifies these keywords rapidly, and scammers exploit trending searches to distribute phishing campaigns disguised as exclusive content.
Importantly, the tea brand itself is not responsible for this viral trend. Recognizable product names are frequently used as bait to give misleading content a sense of authenticity.
The safest approach is simple: do not click links promising exclusive leaked footage. Avoid Telegram groups claiming to host the full video. Verify information through credible news outlets. Enable two-factor authentication on all social accounts and keep device security software updated.
The Teh Pucuk 17 Menit search trend is largely driven by curiosity and misinformation. A short clip appears to be circulating, but the extended 17-minute version being promoted online is almost certainly a phishing and malware trap.
Verdict: Misleading viral trend and scam alert.