A curious and potentially dangerous trend has emerged on social media platforms in Indonesia, drawing thousands of users in search of the so-called “Teh Pucuk 17‑minute viral video.” The phrase, formally known as Video Viral Teh Pucuk Durasi 17 Menit, has circulated widely on TikTok and X, sparking curiosity and concern. Despite its seemingly harmless name referencing a popular jasmine tea brand, the trend is part of a larger cybersecurity scam designed to compromise devices and steal personal information.
The unusual naming of the clip relies on a simple visual cue rather than an identifiable person. In widely circulated screenshots and short clips, a woman appears sitting on a bed with a bottle of Teh Pucuk Harum visible in the frame. Since the individual has not been identified, online users labeled the content by the recognizable tea bottle, echoing past viral incidents where objects replaced personal identities as shorthand labels. This visual identifier has fueled curiosity, but it is precisely this intrigue that scammers exploit.
The claim that the video lasts 17 minutes is entirely false. Cybersecurity experts explain that the number is a psychological lure known as a “curiosity gap,” encouraging users to click in search of an extended, uncensored version. In reality, there is no verified 17‑minute video. Scammers have strategically used this fabricated duration to drive traffic to phishing pages and malware downloads.
Authorities in Indonesia have issued warnings regarding the links circulating under this trend. Clicking these links can redirect users to fake login pages designed to steal usernames and passwords, or to hidden files that install malware and spyware on both Android and iOS devices. In some cases, victims are redirected to illegal online gambling sites, which are currently a focus of law enforcement action. These tactics collectively form what experts refer to as a “ghost file” scam, preying on curiosity and social influence to propagate cybercrime.
Rumors briefly suggested that the video involved students from the University of Mataram (Unram). The university clarified on February 15, 2026, that its students are not connected to the clip and urged the public to refrain from spreading false claims that could damage reputations.
Cybersecurity specialists advise users to avoid searching for “Teh Pucuk 17 Menit” and to never click on links from unknown accounts on TikTok or X, including Telegram or Terabox links. Reporting suspicious accounts using the platforms’ reporting tools is recommended to prevent further spread of malicious content. While a short, unrelated clip may exist, the alleged 17-minute full video is a fabrication, and pursuing it poses significant cybersecurity risks.
The viral trend serves as a cautionary tale about the dangers of online curiosity and the sophistication of modern scams. Users are encouraged to stay vigilant and cautious, recognizing that even seemingly innocent content can hide threats. By avoiding risky searches, ignoring unverified links, and reporting suspicious activity, individuals can protect themselves from falling victim to the “Teh Pucuk 17‑minute viral video” scam.