In a dynamic collaboration that blends speed, precision, and passion, Olympic gold medallist Neeraj Chopra has officially partnered with Audi India. This move, announced by JSW Sports on Monday, marks a significant milestone not only in the world of sports but also in the automotive industry, as two icons in their respective fields come together to celebrate shared values of resilience and excellence.

The partnership stands as a symbol of Audi’s commitment to associating with individuals who exemplify innovation and an unyielding drive to break barriers. Speaking on the collaboration, Balbir Singh Dhillon, Head of Audi India, shared his thoughts: “At Audi, we stand for those who push boundaries — those who are not just defined by performance, but by the relentless pursuit of excellence. Neeraj Chopra is the embodiment of that spirit.”
Neeraj Chopra, who made history as India’s first Olympic gold medallist in track and field, expressed his excitement about the partnership. “I’ve always admired Audi — not just for the cars, but for what the brand stands for,” he said. “As an athlete, these values resonate deeply with me. Whether it’s on the field or in life, the pursuit of excellence never stops.”
More than just a commercial alliance, this association is a celebration of shared philosophies. Audi India and Neeraj Chopra both represent the power of ambition, discipline, and constant evolution. It’s a collaboration rooted in substance — where performance meets perseverance, and engineering excellence meets athletic achievement.
For fans of Neeraj and admirers of Audi, this partnership is more than just symbolic. It’s an inspiring reminder that greatness isn’t just about reaching the top — it’s about pushing the limits every single day.
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